As Ugandan joins the rest of the world to celebrate World Press Freedom Day tomorrow Sunday, Majority Ugandans see the positive contribution of the media to their social, economic and political lives.
Despite some reservations, most Ugandans (82%) say that the media make a positive contribution to the country. Large numbers (70%) also think the international media portray Uganda in a respectful and accurate way.
Small majorities agree that journalists are professional (58%), that the media delivers accurate and reliable content (56%) and that journalists tell the truth to powerful people (51%). However less than half are positive about journalists being impartial/non-partisan (49%) or acting with integrity or avoiding corruption (43%). Half of Ugandans (53%) would be proud if their children became journalists.
These findings were released by Twaweza to mark World Press Freedom Day. They are based on data from Sauti za Wananchi, Africa’s first nationally representative high-frequency mobile phone survey. The findings are based on data collected from 1,796 respondents across Uganda from September to October 2019.
As citizens, including journalists, in almost all countries face restrictions on movement and gatherings, Twaweza calls for all Ugandans to honour the critical role that media can play in society, particularly in a time of crisis.
“The media are always an important bridge between government and citizens, and this role is enhanced during crises. The media are a channel to feed citizens verified, balanced information to enable them to protect themselves and make informed decisions. The media also provide citizen feedback to government, covering hard to reach areas and painting a picture of how citizens are experiencing the crisis and government response measures. And as we have seen in the current crisis, the media can prompt citizens to take action. More broadly, the media can provide analysis and insight to help inform the response; combat false information; and provide a forum for open public debate,” says a statement released today.
In terms of channels, radio is both the most popular (the main source of information for three out of four citizens (74%)) and the most trusted type of media (60% completely trust what they hear on radio). Other sources of information are cited by far fewer people when compared to radio: television (13%), word of mouth (5%) and meetings, social media or the internet all used by 1 out of 50 (2%) as their main source of information. However, citizens do trust what they hear at meetings (58%) and what they see on television (45%).
When it comes to media freedom, views are more mixed. Citizens are evenly split on whether media should operate with or without government control, although in all areas a small majority support operation without restriction. More generally, 54% agree that the media should be able to publish content without government control while 46% think that government should have the right to prevent publication of content it sees as harmful. A similar share think anybody should be able to become a journalist (57%) while 43% think that government should decide who can be a journalist. And when it comes to content, 58% think that media should create and broadcast their own news programs while the remainder (42%) think that media should broadcast government news.
Despite mixed views on media freedom, most citizens think that the media should report on government mistakes and corruption (80%) while one out of five (20%) think that this can be harmful to the country.
And three out of four Ugandans (74%) think that the government should have to go to court to punish a newspaper for offensive reporting while the rest (26%) think the government should have the power to sanction the newspaper without justifying it in court.
Marie Nanyanzi of Sauti za Wananchi at Twaweza, said: “Overall Ugandans see the media making a positive contribution to their lives. But they are divided on how much the government should be able to restrict the media. Nonetheless significant portions of the population believe that media should have the freedom to report openly and honestly especially when it comes to providing feedback to government. They claim this right for themselves as well.