VIDEO: DSTV Sponsorship is a Big Boost to Express, Says Bobi Wine

Robert Kyagulanyi Ssentamu alias Bobi Wine has indicated the new sponsorship package that his club has signed with Pay TV company DSTV will help take the club to another level.

The popular musician who also doubles as Express brand ambassador believes the deal brings not only money to the club but also better branding.

“I’m really excited about the new marriage we have entered into with DSTV. It comes as a timely boost for the club especially with a financial benefit that will help in facilitating day to day running of the club, there ” said Bobi Wine.

“Today has been another milestone. We have seen a new partnership between DSTV and Express, the team I represent which is a big boost,” Bobi wine told ChimpSport.

Asked whether he was contented with what the deal offers at hand, Bobi wine indicated it is not about getting satisfied at the moment but rather using the deal as a foundation for more other sponsors to come on board.

“Contentment is not for revolutionaries like me and a club like Express but I believe it is a deal that will shape the image of the club to create more business ventures and attract more sponsors on board,” he said.

Bobi wine as a brand ambassador also vowed that the issue of stadium violence will be dealt since not all football fans are hooligans.


“I do not think Express fans are rowdy a few that misbehave can be identified and the club has the right channels to handle them,”

“We have taken the initiative of also talking to the fans and sensitize them about the dangers of stadium violence,” said the brand ambassador.

On Thursday morning, Express football club sealed a one year deal with Digital Satellite Television (DSTV) worth UGX 305 million.

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