Tourism

UTB Launches Exclusive Travel Campaign for the Middle East

The Uganda Tourism Board has launched an exclusive travel campaign for the Middle East dubbed ‘Experience Uganda 1st’.

This is the first time for Uganda to create and promote a travel package exclusively created for locals and residents of the Gulf countries.

The campaign will promote destination Uganda as a premier adventure and nature holiday destination fro families, groups, couples and young adults, seeking travel experiences that create memories savored by visitors for a lifetime.

The special package includes guided safaris, River Nile boating excursions, unique mountain gorilla treks, wild chimpanzee encounters and pampering at luxury lodges and resorts.

While at the launch that took place at the Hyatt Regency Hotel Dubai, the Minister of Tourism Wildlife and Antiquities Hon Prof. Ephraim Kamuntu said that they are very excited to show case the very best that Uganda has to offer.

“We are excited to showcase the very best that Uganda has to offer as a holiday destination for meaningful and sustainable travel. It is hoped that through these marketing efforts that more nationals and residents of the Gulf Countries will come visit Uganda, see first-hand the exceptional natural and human resources and talent that makes Uganda so special, especially as a holiday destination” He said.

As part of its ongoing marketing activities in the region, the Uganda Tourism Board will also be launching an online training program for Middle East travel agents, in order for them to become experts in promoting Uganda to their clients, and a social media campaign under the hashtag #ExperienceUganda1st, whereby travelers are encouraged to visit the Pearl of Africa before their well-traveled social circle friends and acquaintances.

The campaign launch was attended by more than 50 of the UAE’s leading travel agencies, and was attended Uganda Tourism Board officials, and a number of Uganda tour operator representatives.

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