UTB Flags Off First Winner of ‘Take on the Pearl of Africa’ Campaign to Mbale

The Uganda Tourism Board yesterday flagged off Dominic Tugume who emerged the first lucky winner of the ’Take on the Pearl of Africa’ digital led domestic tourism campaign to Mbale, Eastern Uganda.

Launched a week ago, the ‘Take on the Pearl of Africa’ Digital led domestic Tourism Campaign witnessed Dominic emerge the first winner on Tuesday this week and he will be exploring Uganda’s beauty in the Eastern part of the Country throughout this weekend starting Friday till Sunday.

The excited Tugume won his maiden trip after observing all protocol directed to be followed for a chance to win a trip to the Country’s prized tourism sites and attractions while they leverage on the opportunity presented by the Covid-19 pandemic.

This week’s first solo winner will traverse tourism sites and attractions in Eastern Uganda and these will include Sipi Falls in Kapchorwa and those surrounding Mbale City in the company of Ugandan Celebrities including city Comedian Alex Muhangi of Comedy Store Uganda, radio personality Cleo Patra Koheirwe and model, Natasha Sinayobye.

The already thrilled Dominic Tugume couldn’t hold excitement to ’Take on the Pearl of Africa’ during a zoom call last Tuesday as City comedian Alex Muhangi congratulated him upon the opportunity presented by the domestic tourism digital led challenge that will see him enjoy an exhilarating trip.

Speaking at the flag off ceremony, UTB Marketing Manager Claire Mugabi noted that the campaign is aimed at reviving the Country’s tourism sector through promotion of domestic tourism so as to encourage many Ugandans to visit the Country’s prized tourism sites and attractions that are situated in the different parts of the Country.

“I am immensely dominated by excitement being the first winner for UTB’s Digital led domestic tourism campaign. I am really ready to take on the pearl and being a resident of Kampala who had no chance to travel for adventures given the costs and the Covid-19 situation, here comes the opportunity I have always wanted to travel upcountry,” Dominic said during the call.

Dominic further revealed that upon receiving news from friends who saw his name posted on the Visit Uganda social media platforms as they congratulated him before he even knew it, he was taken up by tears of joy and he can’t wait to explore Uganda’s natural beauty.



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