UTB Announces Shs74M Sponsorship to Uganda International Fashion Week 6th Edition

Uganda Tourism Board has Monday 22, 2019 announced its sponsorship towards Uganda International Fashion Week (UIFW) 6th edition.


The Tourism body has injected a tune of about Shs74M to help foster UIFW event which will be happening from August 2-4 at Serena Hotel.


Speaking at the press conference held on Monday 22 at the Kampala Serena Hotel, Claire Mugabi, the Marketing Manager at UTB revealed that UTB is tapping into Fashion tourism, a reason they plan to support UIFW activities.


“We are also happy that through Fashion Tourism, this event will help showcase Uganda as a preferred tourism destination that’s why as we speak right now, we have injecting over Shs74M to show our commitment towards Fashion Tourism.



As you may be aware, Uganda has the youngest population in the world, with youth at a staggering 77% of the population.  Currently, tourism employs 1 out of every 11 people.”


Mugabi added that “For several years, Uganda’s tourism has always relied on wildlife as the flagship product. However, we now realize that tourism trends keep changing at the international level.


We are now at a point where tourists no longer want to come here sit, lay back or go to only the national parks. Many of them want to come and experience something. So things like our diverse culture and fashion have the potential to attract a huge number of tourists.”


According to Mugabi, The opportunities in the Tourism sector are enormous mostly around culture, with every Ugandan having at least what to show case.


She also cited that The Uganda International Fashion Week will offer a platform, giving opportunity to the youth to showcase the Country’s unique culture to the global audience.


“We believe that showcasing our culture and fashion is an important step to enabling the youth to make a living and grow the numbers of people employed along the tourism value chain.

The Fashion and apparel market which accounts for 2% of the world GDP and is valued at over USD 700 Billion, has the capacity to absorb the unemployed youth of Uganda.”


Santa Anzo, Arapapa Managing Director and Chief Fashion Designer,the brains behind the event applauded and welcomed UTB’s sponsorship, urging the tourism body to continue with the same spirit in order to encourage young people to tap into the sector.


The 3-day event will see interactive seminars, discussion panels, knowledge-sharing, mentorship and master class sessions among others.


It will then on the 4th of August have grand finale featuring some of Africa’s finest designers including; four South Africans and Uganda’s Fatumah Asha, Stella Atal, Abbas Kai, Paula Butagira and Arapapa by Santa Anzo.

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