Nile Special was recognized as the most admired brand in Uganda in the second instalment of Uganda’s Best Brands.
The event was held on Friday at Hilton Garden Inn by Publics Africa Communications in partnership with Brand Africa and the Publics Africa Communications and the Public Relations Association of Uganda (PRAU).
It was attended by a few representatives of the leading brands and media representatives in a live event compliant with the country’s Covid regulations for public gatherings.
Nile Special Beer was unveiled as Uganda’s Brand of the Year for its cumulative performance across several categories as the most admired Ugandan brand in the global rankings, the second most admired African brand in Uganda, the most admired listed Ugandan brand and the most admired Ugandan brand.
Amou Majok the company’s Head of Marketing said he was pleased with the award.
“On behalf of Nile Breweries Limited, I would like to thank Ugandans and Brand Africa for the recognition. As a brewer we strive to brew great African beers with pride, as we continue to give Ugandans brands that are Made in Uganda, for Ugandans, by Ugandans,” he said.
“Over the years, we have delivered CSR and marketing programmes that have allowed us to,not only connect with our consumers but also to become part of their daily experiences,” she added.
Majok highlighted that during these trying times of COVID-19 pandemic, Nile Breweries is committed to continue delivering on its brand promise as well as sustainability commitments.
“Times have been challenging and the world and Uganda has been shaken by the covid-19 pandemic, however as a leading contributor to the Uganda economy, Nile Breweries does not take its role for granted in the livelihood of those in our value chain, especially the retailers and farming communities,” she said.
“The times have taught us that the only thing that is constant is change and so this award serves not only as a nod in the right direction but also as a challenge for our business to continue being more relevant,” she added.
The announcement featured a panel discussion led by the local host, Joseph Kanyamunyu, managing director at Publics Africa Communications, with Amos Wekesa, the founder and managing partner of Great Lakes Safaris Limited and Sarah Kagingo, the managing director of Soft Power Communications and the President of Public Relations Association of Uganda who reflected on the African results overall, Uganda brands specifically and the impact of Covid on local and African businesses panel.