Uganda is set to showcase faith, adventure and film tourism at the Akwaaba Africa Travel Market in Nigeria scheduled for September 22-24, 2019.
Team Uganda will be led by Hon. Minister of State for Tourism, Wildlife, and Antiquities, Godfrey Kiwanda.
Uganda Tourism Board says Uganda will leverage faith-based tourism as it participates in this year’s edition of Akwaaba which will be under the theme “Uganda; the land of the Martyrs.
“Uganda has invested heavily in renovating our religious tourism sites and created religious trails; which now allows tourists to visit the sites all year round. The Uganda Martyrs, for instance, are very powerful world over and continue to attract a large number of tourists to Uganda every year. The Uganda Martyrs Namugongo Minor Basilica remains probably Africa’s largest faith destination; and Akwaaba is one of many platforms to reach Africa’s largest Christian population,” Hon. Kiwanda said.
UTB CEO, Lilly Ajarova, while commenting on Uganda’s participation said that focus at Akwaaba will be on religious tourism at this year’s edition.
“West Africa, in general, has the highest number of Christians (Catholics) in Africa; and the story of the Uganda Martyrs is one we believe would enrich their faith but also queue visitors to the rest of what Uganda has to offer. Akwaaba will be the platform to which we sell Uganda’s faith-based tourism, Uganda as an adventure country and our potential for film,” Ajarova explained.
She added, “We will leverage on our natural beauty to sell film tourism. We want to attract Africa’s fastest to the growing film industry in West Africa to tap into the opportunities we have in our film industry; thanks to the processes put in place by the Uganda Communication Commission; not forgetting our remarkable history (Archives of Idi Amini), and the Nightlife. Additionally, our thrilling adventure activities will also be on the menu for the showcase.
At a continental stage, Africa remains Uganda’s biggest source market for tourists recording a total of 1.1m tourist arrivals in 2018.