The Uganda Communications Commission (UCC) has said it will financially support a delegation of ten Ugandan film makers and performers to attend the Kalasha International Film and the Television market that will be taking place in Nairobi Kenya, from the 26th to 28th march 2019
This was revealed by the UCC Executive Director Godfrey Mutabazi on Wednesday during a meeting between broadcasters and the members of Uganda film council at the UCC offices in Bugolobi.
The meeting was aimed at discussing the promotion and development of the audio-visual local content in Uganda
Mutabazi in his opening remarks said there was need for cooperation between the broadcasters and the film society if Ugandan films are to be promoted locally and international.
“The film industry plays a very vital role in preserving cultural identity, natural heritages, promoting tourism, creating employment and increasing revenue for Uganda. It is very important that we promote our own if the film Industry is to grow,” he said.
Mutabazi further asked the filmmakers to focus on quality and be consistent if their films are to be equally accepted as the foreign films
“Although we are enforcing the 70% local content for most of our media houses, it is very important that the local film makers create quality and relevant films that are relatively affordable for the local stations if you are going to be given space,” he said.
Kin Kariisa the chairman of the National Association of Broadcasters said at the event, “What we need is to create films that are international accepted so that we are not limited to only the local market. The international films are affordable because the markers have already made enough money selling it to lots of people. In Uganda a film maker is only looking to get all the money invested from one station which is not possible. The other issues include quality, consistence and of course reliability” he said.
The meeting was attended by Ugandan renown actors and actresses, film producers, heads of broadcasting houses among others
As part of its continued support to the film industry, UCC is engaged in initiatives developing the Audio-visual industry like the Uganda film festival, capacity building, setting up of local content quotas and promotion and marketing of local content both locally and international.