Uganda Communications Commission (UCC) is calling for applications for a data collection facilitator for the National Media Audience survey 2020.
The Uganda Communications Act, 2013 mandates UCC to develop a modern communications sector, which includes telecommunications, broadcasting, radio communications, postal communications, data communication and infrastructure.
In pursuit of this mandate, UCC has a duty to develop and from time to time review the minimum and ethical broadcasting standards, which apply to broadcasters. These standards, among others, aim at application of generally accepted standards to provide adequate protection from the inclusion of harmful or offensive material, sponsorship, product placement in television programmes, and fairness and privacy.
UCC recognises that Minimum broadcasting standards are subject to change over time and should be underpinned by consumer research. The UCC National Electronic Media Performance Survey (NEMPS), which has been renamed “The National Media Audience Survey 2020”, is one of the range of consumer research sources that UCC draws on in undertaking its duties in relation to standards on television and radio. The survey also avails relevant information upon which informed decisions such as the choice of information dissemination medium, advertising etc.
The first two such surveys were conducted in 2004 and 2012. The surveys recommended for periodic review to monitor the performance and growth of the sector. This survey seeks to update the findings, address new developments since the last NEMPs like the emergence of new media (IPTV, online broadcasting), digital TV, social media etc., in addition to concerns that have emerged at a national level in the broadcasting sector in the period under review.
To this end, UCC is desirous of hiring the services of an experienced Data collection facilitator to manage the data collection for the survey. The survey is expected to be completed within 10-12 weeks, including translation and test-run, until the completion of the survey administration and the submission of the final survey report and data set.
The survey is expected to be nationally representative. Supplementary non-financial facilitation associated with the survey may be considered. Applicants are to submit their applications that MUST include technical and financial proposals. Deadline for applications is 5.00 PM by Friday 27 March 2020