Uganda Breweries Limited (UBL) has on December 21 appointed Singer Vinka,Flavia Tumusiime and business man Innocent Nahabwe as the ambassadors for the responsible drinking campaign dubbed ‘join the pact to Never drink and drive.’
Launched yesterday under their Red card initiative,the campaign is aimed at engaging consumers to make a commitment to never drink and drive with an attempt to minimize drink driving incidents in Uganda.
The campaign ‘join the Pact to Never drink and drive’, is a continuation of Diageo’s World wide campaign that has been implemented in over 40 Countries since 2008.
While speaking at the event,Mark Ocitti Managing Director Uganda Breweries Limited said they handpicked the campaign ambossodars because they portray responsible attitudes towards alcohol and resonate well with the company’s consumers.
“We hand-picked these Ambossodars because they show responsible attitudes towards alcohol and resonate well with our clients.Vinka is very popular especially among the young generation which we are specifically targeting with this campaign. She will use her her Music and social Media platforms to encourage her fan base to join the ‘pact to Never drink and drive,’ said Ocitti.
According to the Appointment,the Ambossodars are to lead the campaign for 6 months.