Uganda Breweries Limited has appointed Calvin Kalule aka Calvin the entertainer as the newest responsible drinking ambassador.
The TV personality joins Vinka, Innocent Nahabwe and Flavia Tumusiime who have been spear heading the campaign since December 2018.
Calvin’s role will be to spread awareness on responsible alcohol consumption.
‘Red card’ Responsible Drinking campaign is an initiative by Uganda Breweries Limited to inform, sensitize and engage not only their consumers, but the entire public about the dangers of alcohol misuse.
Responsible drinking campaign is a continuation of Diageo’s worldwide campaign that has been implemented in over 40 Countries since 2008.
The initiative is also aimed at engaging consumers to make a commitment to never ‘drink and drive,’ in a bid to reduce ‘drink driving’ incidents in Uganda.it has so far seen the red card team/scouts carry out many activations in different bars/hangout places around Kampala including wave lounge, Hide out bar among others.
Dubbed join the pact, the campaign is targeting to collect 10,000 commitments against ‘drunk driving.’
Follow the link https://www.jointhepact.com/en-row/ to join the pact.