Chinese electronics company TCL will launch a full touchscreen smartphone under the BlackBerry name in October – a month after Apple launches its new flagship iPhone 8 and a refresh of iPhone 7 devices.
The device is built as such a hard-wearing device for clients who working in all kinds of weather.
The main feature, beyond the full-touchscreen, is the (planned) IP67 water and dust-proofing, as well as a battery rated to last for more than 26 hours of mixed use.
It is clear that the company would keep durability and longevity as its biggest selling points.
Telecommunications company Optiemus Infracom owns the rights to manufacture and sell BlackBerry branded smartphones.