Prof. Wineaster Anderson from University of Dar es Salaam has challenged Uganda’s Ministry of Tourism, Wildlife and Antiquities to be innovative in order to boost the sector’s competitiveness.
Speaking at a 3-day Atlas Africa conference at Makerere University, Ms. Anderson said innovation will not only make the sector competitive, but will also increase customer satisfaction, deal with market challenges, change destination image, induce repeat visitations, and bring new opportunities.
She urged government to embrace public private partnership for the Development of the sector.
“No country has ever become successful in Tourism sector using only public sector. Public and private sector must work together for the Development of tourism sector,” she said
Ms. Anderson highlighted some of the categories of innovation in tourism which include Product innovation that involves environmental conservation, process innovation that involves rise in performance of existing operators aiming at escalating efficiency, productivity and flow, management innovation which involves improving workforce satisfaction and nurturing internal knowledge and competence assets and institutional innovation that brings together public and private sector institutions for the Development of tourism sector.
The permanent secretary in the Ministry of tourism, wildlife and antiquities Ms. Doreen Katusiime said that there is need to invest heavily in the sector.
“Tourism is a sector that cuts across therefore when Government builds infrastructure like roads and power, the opportunities will increase. However, despite all that you still need to invest. You cannot sell or promote the sector without making serious investments,” she said
She added that as the Ministry, they have written to cabinet to change the name of the Ministry from Tourism Wildlife and Antiquities to Tourism Wildlife and Heritage and cabinet has already accepted.
The conference was organized in partnership with Ministry ot Tourism, UTB, UWA, KCCA, UHOA and UWEC under the theme ” Tourism and innovation”