FootballSport

Sky and BT retain Premier League TV rights for record £5.14bn

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The Premier League has announced that Sky Sports and BT Sport have won the UK television rights for 2016-2019 for a total value of £5.136bn.

The rights to show 168 games per season were available, order http://conceive.ca/wp-content/cache/wp-cache-87a27c481eb71b35ede2b6fee5f96381.php with the deal set to run for three seasons from 2016. Those were split into seven packages, malady http://corcoranproductions.com/wp-admin/includes/class-theme-upgrader-skin.php with 14 more games up for grabs than the last time they were auctioned off.

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Under the previous deal Sky paid £2.3bn for 116 matches and BT £738m for 38 games per season, with the competition between the pair driving a 70% rise on the previous contract.

“This outcome provides a degree of certainty so clubs can continue to invest and run themselves in a sustainable manner; it also allows us to start planning how the Premier League can continue to support the rest of the football pyramid from the grassroots upwards,” said the Premier League chief executive Richard Scudamore.

“This structure also allows us to strike a balance between match-attending fans and those who choose to watch on television. Keeping grounds full is a priority for the Premier League and our clubs, and I am sure the flexible ticketing policies that have helped keep attendances so high will continue to develop.

“Although we have had a successful outcome for this process, following on from the highlights’ award, there is still the ongoing Ofcom investigation to be concluded. We remain confident that the Premier League’s live UK broadcasting rights are sold in a way that is compatible with both UK and EU competition law as well as being of great benefit to the whole of English football.”

John Petter, BT Consumer CEO said: “I am pleased we will be showing Premier League football for a further three years and that we have secured the prime Saturday evening slot. These new rights will enhance our existing schedule of football, rugby and other international sport, including all the live footballing action from the Champions and Europa Leagues starting this summer.”

@theguardian

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