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Sadolin Paint Relaunched With New Marketing Partner

Sadolin paint has Thursday evening announced that it’s still in the market and ready to continue serving Uganda under its new sales and distribution network, Crown Paint East Africa.

This comes after AKZONobel, the Sadolin brand owner reaffirmed its commitment to continue serving the East African region and the continuation of its decorative brand in Uganda.

Sadolin, which has been Uganda’s oldest company, had over the last few months been overshadowed by Plascon, a new company on the paint sector managed by that originally managed Sadolin paint brand.

Speaking at the relaunch, Johann Smidt, the Director for AkzoNobel decorative paints in sub-Sahara Africa, said that the company was excited to relaunch its brand in Uganda after many years of serving them.

“We are delighted to relaunch Uganda’s oldest and most trusted paint and once again assure our customers that their brand is here,” Smidt said.

He added that the relaunch will see a number of major investments in excess of Shs10b in 2017 alone.

“This money has been directed to the setup of a new world class manufacturing plant, advanced in technology and job creation which will further stimulate the Ugandan economy. We also will continue to offer global standard quality paint that Ugandans,” Smidt said.

The state minister for trade, Werikhe Michael Kafabusa, who officiated the launch commended AkzoNobel for bringing back the oldest paint brand to the Ugandans economy noting that this relaunch will improve Uganda’s rate as a good investment destination.

He also asked Sadolin to consider skilling Ugandans so that they can benefit from the big investment that comes with the relaunch.

“Already Sadolin has made a huge investment in Namanve, this is good for Uganda as the youth will be able to get jobs. As government, we shall continue to create a conducive environment for investment,” Kafabusa said.

Rakesh Rao, the chief executive officer for Crown paints East Africa which is also the 100% owner of Regal paint, another paint Brand, noted that Crown’s partnership with AkzoNobel signals a strong statement on the commitment to continue uplifting the Sadolin brand in Uganda and the whole region.

“The Sadolin brand has been a household name for many years. We embrace the professionalism, quality and global best practices that the brand enforces and are thrilled to enter into this partnership and facilitate the continued supply of sadolin in the region,” Rao said.

Under a slightly different tag, ‘color your future’, sadolin products including premium vinyl silk, vinyl matt, super Gloss, weather-guard, Budget emulsion, Gloss Enamel and budget undercoat will all be on the market by the end of October.

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