Sadolin Move to Reclaim Market Share

AkzoNobel N.V, one of the world’s largest paint makers, who own the Sadolin Paints brand that was recently relaunched in Uganda, have committed to push the brand to back to the top of the market in the country where they used to be.

The brand suffered a setback in the past months when Sadolin Paints East Africa Ltd, which had been licensed by AkzoNobel to produce paint locally was acquired by competitors Plascon, a company owned Japanese based Kansai Paint.

Plascon made attempts to lay claims to the Brand (name) Sadolin but lost a court case to AkzoNobel.

The latter about two months ago then decided to relaunch the Sadolin product in Uganda, and now have their eyes on regaining their lost market share.

Before AkzoNobel’s competitors (Kansai Plascon)’s advent, Sadolin Paints commanded up to 60% of the paints market in the country.


Akzonobel in different counties in Africa partners with locals paint companies and licenses them to manufacture its brand paints following its international standards and specifications.

In the case of Uganda, after losing their previous licensees, AkzoNobel partnered with Kenya based Crown Paints East Africa and its subsidiary Rego Paints in Uganda to manufacture and distribute the Sadolin paints in the country.


AkzoNobel’s Planning and Execution Manager Deon Nieuwoudt believes the two partners have what he called “premium credentials” to produce top quality and environmentally friendly Sadolin paints.

These and other AkzoNobel partners around the world, he said, are required to strictly follow the company’s global standards by manufacturing products “in a responsible way in order to drive the currently reputable Green Agenda.”

“For example, there are row materials that all our licensees are not allowed to use, such as cobalt and Lead,” he said.

Mr Nieuwoudt was speaking to Chimpreports on the side lines of the Annual General Meeting of the Uganda Society of Architects at the Pearl of Africa Hotel in Kampala, which event was sponsored by Sadolin.

In the meantime, AkzoNobel is setting up a 3 Million Dollar Plant, where they will be manufacturing their paints. The Plant in the Namanve Industrial Park is expected to start running as early as February next year.

Nieuwoudt believes that with their new partners, they are on the path to regaining their top position in the paints market in Uganda.

One of their partners Rego Paints was on Thursday last week awarded the best company in the chemicals sector in the country by the Uganda National Bureau of Standards (UNBS).

“Our Mission was to become number one in Uganda and we will not deviate from that,” Nieuwoudt emphasized.

This, he said, will be achieved in a structured approach.

“We are prepared to take a long process and get there in a structured way.

At the AGM, where the Architects Society chose its new leadership, Sadolin showcased some of its products on market.

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