Rwenzori Mineral water and MTN Uganda have both retained their positions as Uganda’s leading superbrands.
The results were determined through a comprehensive survey taken by marketing experts and over 1000 Ugandan consumers based in Kampala, Mbarara and Jinja.
The process was managed by the London based company, ‘The Centre for Brand Analysis’ specifically for the SUPERBRANDS program.
Illustrating the increased consistency of the leading brands in the region, 9 brands maintained their presence among the top 20 leading brands as was the previous year.
Uganda’s strongest brands Rwenzori Mineral Water and MTN have sustained brand equity growth in the region by regaining their positions at the top of the 20 Superbrands.
Brands that dropped out of the top 20 were carbonated soft drink’s maker, Coca-Cola, supermarket chain, Nakumatt, mobile phone maker Nokia and milk brand Fresha.
Stephen Cheliotis, CEO of The Centre for Brand Analysis highlighted,
“We continue to see reduced volatility in the Ugandan market, with an increasing number of new brands entering the top 20 of the Ugandan brand elite. These top brands are once again led by the impressive RWENZORI brand while PANADOL moved up six places to second. There was however a big dip in the performance of some brands. The top 20 overall is a balanced blend of global brands, such as Blueband and Total, and local brands, such as Sadolin Paints and Makerere University”.
As is evident, it is a mix set of results for these brands, with a considerable amount of volatility highlighting different winners over the period.