Unlike the previous editions which were only a day long, this year’s edition dubbed ‘The Wild Roast and Rhyme’, has officially been announced and it will be happening for three consecutive days from December 11 to 13 at Murchison Falls National Game Park.
Organised by Swangz Avenue and supported by Bell Lager, the Wild Roast and Rhyme is a meat and safari experience that will bring together lovers of meat, beer and music for a weekend of COVID-19-safe fun in one of Uganda’s most beautiful game parks.
Speaking at a ceremony to officially announce the experience, Simon Lapyem, the UBL representative, said, “This year has been quite disruptive and lots of people need to take some time off to relax and unwind. This is yet another opportunity for Bell Lager to step up to the occasion and ensure that our consumers have a good time safely while enjoying the best that Uganda’s tourism and hospitality industry has to offer.”
He also stressed the fact that the organisers have put in place mechanisms and will enforce the Standard Operating Procedures (SOPs) put forward by the government and Ministry of Health to ensure attendees remain safe amid the pandemic.
The Uganda Wildlife Authority recently announced discounted festive season pricing on fees to selected game parks, including Murchison Falls, with effect from December 1, 2020 to March 2021.
The festival will kick off on Friday December 11, 2020 with the ‘Bon Fire Friday’ – an evening of spoken word, freestyle and poetry. On Saturday, attendees will be treated to a game drive through the national park, followed by the ‘Wild Reggae Nyam Nyam’, which will feature live performances from Uganda’s biggest artists.
The entire weekend will have certified chefs preparing delicious wild game recipes supplied by licensed wild game farmers in addition to the usual meats and delicacies.
Julius Kyazze, CEO of Swangz Avenue, said, “The Wild Roast and Rhyme has a similar identity as all the other editions – it’s about bringing people together for barbeques and live music performances with the added twist of the game park experience. This edition is another way to do that while getting away from the bustle of the city centre and enjoying the great outdoors.”
Lapyem added, “The hospitality industry has been one of those that has been severely hit by the effects of the COVID-19 pandemic, and this is one way through which we are breathing life back into the sector and the economy while promoting domestic tourism.”
Several accommodation offers are available for attendees to be part of the experience, ranging from ‘Situlago’ for those opting for the cheaper camping experience to ‘Mujooga’ for those who prefer the exclusive VIP experience, with all details available on the Swangz Avenue and Bell Lager digital platforms.