RDB Rolls Out ‘Tembera U Rwanda’ Campaign to Boost Domestic Tourism

The Rwanda Development Board (RDB) has Friday launched Tembera U Rwanda, patient a campaign aimed at motivating Rwandans to explore their own country and put the spotlight on domestic travel.

The campaign has been kicked off with a tour through the cultural heritage corridor  and is expected to make stop overs at different sites from Kigali to Huye District.

As part of the campaign, viagra 60mg several activities have been organized along the cultural corridor to give participants a glimpse into Rwanda’s rich cultural history.

These include storytelling at Ijuru rya Kamonyi in Kamonyi District, order Kankazi site, Urutare rwa Kamegeri in Ruhango District, historic tours of Nyagakecuru and Ibisi bya Huye.

The tour will conclude with live cultural entertainment by the renowned all-female drumming troupe Ingoma Nshya atop Mount Huye.

While addressing journalists on Thursday, the Chief Tourism Officer of RDB, Belise Kariza said; “The domestic tourism campaign is our call to residents to be active participants in the growth of the tourism sector by consuming local products and most importantly by contributing to the country’s brand.”

“I appeal to the private sector to provide both tour packages and special accommodation rates for the domestic market especially at this time,” she added.

Tembera U Rwanda phase 2, will take place for a period of 3 months from October to December, 2016.


This campaign will be characterized by bus trips for lucky trivia winners who will have a chance to travel free of charge to attraction sites around Rwanda.

For the general public, participation will be on a first come, first served basis and registration will be done through the tourism reservations and sales offices around the country.

“Rwanda is one of the most acclaimed destinations in Africa and it should be appreciated by its residents. With reduced rates for Rwandans and road access to every tourism destination, we invite Rwandans to bear witness to the remarkable experience we sell to the international market,” said Kariza.

She observed that domestic tourism is a worthwhile investment without regret and the opportunity to discover the country as a tourist is one that should be accessible to all.

This supports the theme of this year’s World Tourism Day ‘Tourism for All: Promoting Universal Accessibility’; a day observed annually on 27 September in recognition of tourism’s contribution towards economic growth.

Rwanda will commemorate the holiday in tandem with the launch of the domestic tourism campaign.

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