The President of Public Relations Association of Uganda (PRAU), Cynthia Mpanga has asked students studying the program of mass communication at Uganda Christian University (UCU) to join PRAU in order to get the skills and experience needed to succeed in the Public Relations (PR) market once they are done with school.
Mpanga said that currently the job market is very competitive considering the big number of students that are graduating from different universities yet jobs are very little in the market.
She noted that the only way to thrive through is if one is exceptional and proved that you are better than the rest; a thing she says can be achieved with the right training from PRAU.
“PR job market is extremely competitive, it is not about whom you know but what you know. If you become a member of PRUA you will receive skill development from experts who have succeeded in the industry as well as get connections,” Mpaga said.
PRUA visited the university to offer career guidance to the students as well as updating them on what was expected of them in the real life.
Emilly kiracho, the manager of Anti- counterfeit Network Africa who is also a board member at PRUA asked the students to concentrate on building an image for themselves by upholding integrity, good discipline as well as being hard working, innovative and resilient.
“PR is about a brand, people will only want to work with you basing on what you are known and what you are capable of doing.”
She added: “as you go out there in the field, resist from tarnishing your reputations because who you are matters most in PR. Also always be confident, and believe in yourself. All this can be learnt from PRUA.”
Mpanga said that they will go around all universities to train and encourage students to join the association.
She asked the students to participate in this year’s excellence awards that the organization has organized under the Young Communicator of the Year category.
Among other benefits, the students can receive training, continuously learn and develop their skills, get exposure to opportunities through internship placements and voluntary training.
Faith Mundua, a third year PR student at the university asked PRAU to often visit them and talk to them because they continuously need guidance if they are to make it in the tough job market.