Political Contenders Worry as Advertising Rates Shoot Up

A section of politicians in the districts of Kabale and Rubanda have decried the increase in advertising rates on radio stations ahead of 2021 general elections.

Adrine Tibenda,who is contesting for the women LC5 councillor for Bufundi sub county in Rubanda district says only rich politicians have been able to book  advertising space to the disadvantage of the poorer ones.

She is calling on radio proprietors to be considerate for especially the political contenders vying for lower level positions.

Mucunguzi Isaac Rushoga, who is running for chairperson LC3 of the Kabale Municipality Northern Divisions says the rising of advertising rates on radio has forced some of them to resort to door to door campaigning which is not ideal in this time of the Covid19 pandemic.

Speaking on these concerns however, the station manager of Voice of Kigezi radio Andrew Agaba said the radios also have a lot of needs to take care of including paying their staff and other bills.

According to the recently issued guidelines by the Uganda Communication Commission (UCC), media stations shall ensure that all the advertising space and airtime is not bought by one party and that all candidates must be given an opportunity to purchase campaign airtime where they so request.

UCC also guided that no media will discriminate between candidates or give preference to some candidates or political party.

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