Uganda Breweries Limited has last night held its first Red card campaign at Wave lounge bar along Acacia avenue in Kololo.
The responsible drinking campaign dubbed ‘join the pact to Never drink and drive,’which was launched last year in December, is aimed at creating awareness and cautioning people to avoid drunk-driving,which has been the root cause for accidents in roads
‘Red card’ Responsible Drinking campaign is an initiative by Uganda Breweries Limited to inform, sensitize and engage not only their consumers,but about the dangers of alcohol misuse.
The campaign is a continuation of Diageo’s World wide campaign that has been implemented in over 40 Countries since 2008.
The scouts engaged with consumers on responsible alcohol consumption at Wave lounge bar and will them visit all major hangout places not only in Kampala,but all over the Country.
Party goers, were also engaged in wheel spinning games, which saw them take home lots of prices including power banks,T- shirts,water bottles,key holders among others.
A one Juliet applauded UBL for their endevours to reach out to the party goers with such a good responsibility message,saying it will surely help reduce accidents which are normally caused by drunk drivers.
On the same note,Michael Okonyelet,a student,stressed that “though he does not own a car yet,the Red card campaign is the best move ever he has ever seen.To him,it is the worst thing for any driver to be told that he or she is drunk,but with the Red card campaign, he is optimistic that all roads will be safe,most especially at night when every one is rushing home after having a great time in a bar or pub.”
Okonyelet however,urged UBL to extend it’s campaign to all the parts of Uganda, not just Kampala only.