The Miss Tourism search made a stop over in the Eastern region in a bid to discover the beauty fit for the crown.
21-year-old Gloria Wanyenze earned the title of 2017 Miss Tourism Eastern amidst a bottleneck competition between 8 other contestants.
During the colorful ceremony that was held at Casa del turista, Mbale district, this concluded Saturday, Wanyenze proved her worth through actions.
She impressed the panel of judges with her adept catwalk, prowess in communication, tall posture and graceful smile.
The other winners of the night were Robina Alison Nambafu, 21, from Sironko District and Prima Phiona Mutambo, 23, from Mbale District, who were crowned 1st and 2nd Runners up respectively.
The three finalists will have to battle it out with several queens from other Regions of Buganda, Rwenzori, East, West Nile, North, Karamoja, Busoga, Teso and Bunyoro at the 2017 Miss Tourism Grand Finals.
At the event, there were also great performances from E band, rapper Trix Cadabra, Saku and Isaiah Destiny the award winner of UMA from the East region among others.