PHOTOS: 2017/18 Miss Tourism Crowned

The chase to find 2017/18 Miss Tourism came to a climax on Saturday with a number of contenders that beat the rest at regional level facing off  in a glamourous ceremony held at Kampala Serena Hotel.

Queen Challa Elma Kapel, who had qualified as Miss Tourism Karamoja region was, after a cutthroat compettion, crowned Miss Tourism during the grand finale.

The car that was given to the winner

The event that was under the theme ‘Let the Pearl Shine’ saw 12 beauties compete for the crown as judges assessed their intellect, fashion sense, creativity and confidence among other traits.

Kapel, according to judges, portrayed a high sense of glamour; intelligence and confidence which made her stand out in a class above the ordinary.

Winners Amuge Gertrude 1st Runner-up, Challa Elma Kapel Miss Tourism 2017-18 and 2nd Runner-up Ayebare Anita from Ankole

The Minister of Tourism, Wildlife and Antiquities, Ephraim Kamuntu — who was the guest of honor, speaking at the event, said: “I am a teacher by profession and I know that to combine beauty with intelligence is the greatest thing on earth.”

He added that as a Ministry they had put high targets like how to increase tourists, how to increase foreign exchange through tourism among others and they were wondering how they would achieve all that.

Minister Ephraim Kamuntu speaking at the event on Saturday

But judging by what he saw at the event, he said, “We believe everything will be possible with the help Tourism Ambassadors.”

“Our problem has always been the mindset of the public but today with all the serious business I have seen here, it will change. I thank all the organizers for putting all this together,” Kamuntu stated.


To come up with the top tourism ambassadors, the contenders were subjected to a question and answer session by judges.

Judges at the event

The winners were Anita Ayebare from Ankole as Second Runner-up, Gertrude Amuge from Teso Region as First Runner-up and finally the overall winner who was crowned Miss Tourism, Challa Elma Kapel from Karamoja.

Contestants pose for a photo at the event

ChimpReports interviewed some of the guest, for reactions, and Anita Kalanzi, who was a guest, said: “All I have seen tonight is elegance, cultural diversity and beauty portrayed by all these queens, it was an amazing event.”

The ambassadors had a session where they paid respect to the late Minister Maria Mutagamba, who was the brain behind the Pageant.

Guests who attended the event

They celebrated her legacy by each a taking turn to say a beautiful message for her.

Peter Mutagamba, the events manager said that he was glad the event was “extremely successful” and thanked everyone who had come on board to help.

Contestants showcased amazing fashion designs
A model wearing a cloth made from Uganda Flag colours
Creativity at its best
A contestant looking tasteful in a gown
A contestant cat-walking on the runway
Adorable fashion styles were showcased
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