Uganda Communications Commission (UCC) Executive director Eng Godfrey Mutabazi, has urged media houses to “invest in content development, quality production and competent personnel” to provide information the country desires.
Mutabazi emphasized that enriching would not only empower citizens to make right choices in life but also give a competitive advantage to media house in the market.
“Content is the main driver of any media house. The quality, diversity and depth of content in broadcasting will set you apart from other competitors,” he observed.
Mutabazi made the remarks during the launch of Nxt Radio at Mestil Hotel in Nsambya, Kampala on Wednesday night.
He said in the broadcast industry, content remained a challenge in both “quality and richness,” adding, “Inspite of the rich diversity and abundance of local content in Uganda, our media houses have continued to produce not so good content.”
The event was graced by media personnel, businessmen and government officials.
Mr Mutabazi revealed the market was competitive and robust but called for innovative approaches of management as opposed to “traditional management style of media houses in order to survive in the race.”
ICT Minister Hon Frank Tumwebaze said Uganda boasts a liberalised broadcasting sector that has seen an exhaustion of the spectrum.
He also called for responsible journalism that “informs” society as opposed to pushing for narrow interests.
Tumwebaze praised Next Media boss Kin Kariisa for being developmental and turning ideas into tangible results.