MTN Joins in Celebration of Ubimo of Ker Alur’s 10th Coronation Anniversary

MTN Uganda yesterday joined in celebrations to mark the 10th coronation anniversary of the Ubimo of Ker Alur, His Royal Majesty, Phillip Olarker Rauni III.

Early this week, MTN Uganda CEO, Wim Vanhelleputte paid a courtesy call to His Majesty, the Ubimo of Ker Alur, Phillip Olarker Rauni III at his palace here in Kampala, where he announced a contribution of UGX 20 million to support the king’s 10th anniversary celebrations, happening today in Zombo district. The CEO also discussed several potential opportunities that could be of benefit to both the kingdom and MTN.

MTN also pledged to support the kingdom’s inter-clan cycling events in a bid to promote social cohesion in the West Nile kingdom.

On his part, the Ubimo expressed his heartfelt gratitude to MTN Uganda for being the first telecom company to partner with Ker Alur Kingdom.

At the short but cordial event, the Ubimo baptized the MTN CEO “Jalngidhu”, an Alur name that is literally translated as “The one who brings a lot of good luck”. The Ubimo further handed Vanhelleputte a traditional whisk as a sign of authority, as well as his official portrait and the royal flag of Ker Alur to seal the bond created between the two institutions.

MTN Uganda and Ker Alur Kingdom sealed their partnership at the Ubimo’s Coronation celebrations in Zombo

While representing the MTN Uganda CEO at the coronation event in Zombo today, MTN Uganda’s Regional Business Manager, James Ndyamuhaki reiterated the importance of MTN working with the Ker Alur Kingdom and went on to congratulate the Ubimo upon his great milestone.

“On behalf of MTN Uganda, I congratulate the Ubimo of Ker Alur upon this tremendous milestone. I applaud him for his insightful and wise leadership that he has offered the people of Ker Alur over the years. I offer good wishes to the people of Ker Alur,” Ndyamuhaki said.

Ndyamuhaki further emphasized the CEO’s message that, MTN is focused on actively demonstrating what can be achieved if the company works together to enable a shared value system. “We firmly believe that we are good together, because MTN only succeeds if the communities in which we operate succeed”, Mr. Ndyamuhaki concluded.


Given the prevailing Covid19 pandemic, the Ubimo celebrated his tenth coronation anniversary scientifically under the theme “Live healthy and always wear a mask correctly” to control the spread of the virus.

In addition to Ker Alur Kingdom, MTN Uganda has entered a two-year partnership with 4 other cultural institutions namely; Tooro, Bunyoro, Busoga and Ker Kwaro (Acholi). The partnerships seek to uplift the socio-cultural wellbeing of the subjects of the respective kingdoms. These partnerships are based on the premise that cultural institutions play a central role in fostering shared beliefs and a unity of purpose as well as facilitating their subject’s social wellbeing through community programs.

Alur people are an ethnic group who live mainly in the Nebbi, Pakwach and Zombo, and extends to cover eastern Democratic Republic of Congo. The Alur kingdom has galvanized her position over the years as it is probably the only kingdom that was not affected by the Ugandan ban on traditional monarchies in 1966. This strong cultural heritage of the Alur Kingdom bestowed The Ubimo of Alur tribe, Rwoth Philip Olarker Rauni III as the ruler of the entire Alur tribe, with his capital at Kaal Atyak Winam, Zombo district after his grandfather, Rwoth Jobi II rested.

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