Miss Tourism Search Goes Regional

The Ministry of Tourism, stomach ampoule Wildlife and Antiquities (MTWA) together with Uganda Tourism Board (UTB) has launched the Miss Tourism Uganda 2014 Contest with the finals slated for October.


‘The priority last year was to revive the public sector interest in tourism and Miss Tourism Uganda 2014 was the best way of capturing the public’s imagination” said Maria Mutagamba, link Minister of Tourism, Wildlife and Antiquities (MTWA)


According to Hon Maria, the event was aimed at finding the ‘Pearls of Uganda’ who would help promote our natural touristic heritage.


Unlike last year’s event that was centralized, this time round all regions are set to carry out independent contests under the theme ‘The Wonders of Uganda’ and will only forward the best three regional contestants.



In a meeting held at the Uganda Tourism Board Offices at Lower Crescent, Kololo, Ali Safie, the marketing executive, Uganda tourism board revealed that this year’s contest will focus on tapping regional clusters.


The regions including, Busoga, Karamoja, west Nile, Kigezi, North and Buganda will conduct auditions at the local level and submit only three names of best contestants.


These will form a team of 21 contestants to be taken for 2 weeks in camp training to be able to learn and share issues including cultures, norms and dress cord.


This will culminate into a Miss Tourism 2014 crowning gala at Kampala Serena hotel mid-October.

The winner will go on to contest at Miss Tourism International in Malaysia on 31st December 2014

“This year’s occasion is very exciting because it involves everyone and all regions have a to participate equally,” Safie said

According to Safie, last year’s event was met with a lot of skeptism, but its success has had other prominent donors join the campaign.

She however noted that much of income from tourism was from foreign visitors, thus a plan to pave way for local tourism.

“This campaign will make Ugandans appreciate their region, and avoid crossing borders to go for vacation but spends local on domestic tourism” she stressed.

The reigning Miss Tourism Uganda 2013 winner, Miss Barbra Nakitto, scooped the 14th position out of 60 contestants at Miss Tourism International in Malaysia last year.




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