Minister Kiwanda Off to Represent Uganda at ITB Berlin Tourism Expo

Over 30 Uganda Tour operators led by the State Minister for Tourism, Godfrey Kiwanda and the Uganda Tourism Board officials have set off for the 2019 ITB Berlin Tourism Expo.

The show, which is one of the world’s leading travel shows will take place from March 6th to 9th at the Messe in Berlin.

According to Lilly Ajarova, the Chief Executive Officer Uganda Tourism Board, the expo is a huge opportunity for Uganda tour operators to attract new business given the high profile as well as large number of participants that grace the event every year.

“ITB is without a doubt of invaluable importance to Uganda given that Germany is one of our top source markets. We believe that at this expo, our tour operators will be able to get bookings as well as get connections to new markets. Exhibitor satisfaction at ITB over the years has stood at over 90%, which is a sign of effective delivery on business,”.

She added that Uganda’s stand will again be a star attraction given its impressive showing at the two previous editions.

“Uganda was voted 5th best exhibitor out of over 800 participants in the African category at the annual showcase in the 2017 and 2018 expos. We hope to do better this year”.

The ITB Berlin Tourism Expo is one of the world’s four major international tourism gatherings and one of the most important to Uganda’s tourism sector given that Germany, the host country, comes third as a source market for tourists in Uganda annually.

Last year at the ITB expo more than 109,000 trade visitors and potential travelers seeking business opportunities as well as inspiration for their next trip visited. That number is expected to increase this year.


At such expos companies and organizations meet, as well as top decision-makers, experts, buyers and young professionals from every touristic area: Hotels, tourism organizations, tour operators, travel agencies, transport companies, booking portals, systems providers and all others.

Tourism is currently Uganda’s leading foreign exchange earner, bringing in in excess of US$ 1.45 billion (which is 23.5% of the total exports) annually.

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