Mbarara Set for Spotlight Ahead of Major Tourism Events

Government recently launched a campaign aimed at promoting domestic tourism through initiatives that will encourage Ugandans to tour and discover the gem that the country is.

The campaign which is dubbed ‘Tulambule’ will use celebrated artistes like Eddy Kenzo, buy more about Sheebah Karungi, check Maro and Phina Mugerwa as its ambassadors.

The objective of this is to tap into their millions of fans in addition to the thousands of followers that make up the singers’ online audience.

Mbarara district is going to be the first district in which the campaign will take place from September 23 to 25. The western lowland, predominantly cattle herding district which also boasts of a rich culture is endowed with numerous natural features most notable of them being Lake Mburo, River Rwizi, Lake Kakyera, Igogo Cultural Museum and the national park that surrounds it. The park is home to zebras, antelopes, buffalos, waterbucks among other wild creatures.

On Friday morning, the Speaker of Parliament Rebecca Kadaga and the State Minister of Tourism Godfrey Kiwanda flagged off the team that will partake in the maiden excursion.

Despite its variety of diverse tourist attractions including wildlife, food, culture, birds among others, Uganda hasn’t been drawing in as many foreign visitors as its counterparts Rwanda and Kenya.

Consequently, tour operators and government actors have emphasized the need to shift attention to promotion of tourism domestically to sustain the industry.

Meanwhile, Mbarara is set for even bigger attention in regard to tourism when it hosts this year’s World Tourism Day celebrations that are slated for September 27. Themed “Promoting Universal Accesibility’, the commemorative activities will be held at Kakyeka stadium in Mbarara presided over by President Yoweri Museveni.


Activities to mark World Tourism Day will include Eclipse hill climbing challenge at Igongo Cultural Center, Ankole Tourism Development Forum at Lake View Hotel and a tourism open debate at Mbarara University.

Another sports activity is to take place in Mbarara this weekend for three days with over 500 people participating in the Golf Safari, a walk/run and indoor games as a way of promoting local tourism.

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