KCCA FC Unveils Another 750M Sponsorship Deal

The media has been tipped on upholding professional standards and ensuring responsible reporting during the 2016 polls so as to facilitate violence free elections.

At least 100 journalists from different media houses; radio, this web television and print across Uganda participated in a half day training workshop organized by the Electoral Commission at Royal Suites Hotel, viagra dosage Bugolobi.

“The media has rights to exercise, duties to perform and responsibilities to bear during the electoral process. Since you are our eyes on the ground, we expect you to express neutrality and to ensure your reporting doesn’t incite violence,” said the Secretary to the Electoral body, Mr. Sam Rwakoojo on Monday.

He added; “The conduct of the media will be closely monitored to ensure compliance with the laws governing media during the elections.”

During the workshop, the Electoral Commission presented the draft guidelines to be followed by the media as they cover the polls slated for February this year.

Among the guidelines were; balanced coverage of all candidates, avoiding manipulation, separating editorial content with news content among others.

Mr. John Baptist Imokola, a media consultant called on journalists to focus their reports on issues put forward by both candidates and the electorate.

“As media, our stories must remain independent and we should not let our professionalism to be compromised,” said Imokola.


As campaigns carry on, different media outlets have assigned their reporters to trail different candidates but it remains contentious as to what extent they have been lured to report in favor of candidates.

Several reporters who took part in the workshop attributed this to limited facilitation by the media outlets.

Ofwono Opondo, the government spokesperson criticized journalists for publishing misleading articles while others continue to tolerate sectarian messages from the audience.

“The media has not done enough in educating the public about the electoral process. The press should stop making it appear as if it’s criminal for crime preventers to access the voter register yet the EC released it,” he stated.

The Electoral Commission made assurance that similar workshops will be held to guide security agencies like Police and the army on their electoral roles.
KCCA FC is determined to leap into the path of the greatest football clubs in the region if not the continent after unveiling the second sponsor on Monday.

The Kasasiro’s unveiled Prime media network who are expected to sink in a tune of 750 million into the club for a period of three years. Of the total package, website UgX 300M is in cash while the rest is dedicated media and advertisement.

According to the deal that was sealed and introduced to the public, information pills Prime Media Network will appear at the back of KCCA FC official matchday shirts. The funds have also been committed to talent identification, development and fans mobilization.

Last year in January, the City lords unveiled their main shirt sponsor-Startimes who offered sponsorship to the tune of UgX 750 M for a three-year term.

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