Ugandan singer-songwriter, Irene Ntale has just inked a major deal with Universal Music Group Nigeria (UMGNG).
A household name in Uganda and East Africa with over 10 Million streams and downloads, Ntale is known for her ability to fuse together sounds from the region.
She is one of the leading female artists on the continent and the first artist from Uganda to be signed to Universal Music Group.
The singer will be releasing her first single,‘Nyamba’ which literaly means ‘help me,’ under Universal Music Group Nigeria on Wednesday 21, August.
‘Nyamba’ is a romantic ballad inspired by a past experience; the track is very personal to her as it speaks to the fragility and vulnerability of love.
While signing the deal,Ntale said, “I want all my fans to fall in love, dance, and be unafraid to express themselves when they listen to this song.”
A hopeless romantic, she wants her fans to love without the limitations of ego.According to the songstress, love knows no ego.
Ntale is one of the multifaceted artist whose genre-blending mix of RnB, Afropop, reggae and acoustic soul has formed her unique sound.
‘Nyamba’ comes following the release of her hit singles including ‘Kyolowooza,’ ‘Stamina Daddy’ and ‘Gukuba.’
Commenting on Ntale’s deal, Ezegozie Eze, General Manager of Universal Music Group Nigeria said, “We are excited to have Ntale join the family.
She is an extremely talented artist and her dedication to her craft has paid off in East Africa.
This partnership has been 2 years in the making and we are excited to be on this journey with her as she sets her eyes on Africa and then the world.”
Since their arrival into the market, Universal Music Group Nigeria has been on a mission to push African sound globally.
The signing of this East African superstar is yet another opportunity for UMG Nigeria to take Africa to the world and bring the world to Africa.
Ntale’s deal with the entertainment company goes beyond music, she will also be partnering with U-Live Africa (a division of Universal Music Group Nigeria) to produce her annual concert ‘Ntale Live’, which debuted in 2018 with a sold out show at the Kampala Serena Hotel.
“Being signed to Universal Music Group, Nigeria is the beginning of a new journey as we plan to take over the world,” said Ntale.