When carried out effectively, video marketing can boost your company’s growth. After it becomes synonymous with your brand, your clients now expect innovation and creativity at every touchpoint and during every interaction. As a result, you can no longer use your typical outro maker or intro maker to meet these growing needs.
Hence, you may have to switch to a different video creation platform to engage your viewers. Fortunately, those who use VideoCreek are less likely to face this issue. VideoCreek is a powerful, AI-driven tool that can meet your business requirements as you take the path to growth and success.
Here are ways in which you can use VideoCreek to overcome the scalability plateau that your brand may have hit:
Create a Variety of Video Content
When you have a video marketing strategy in place, you would know that despite the popularity of certain videos over others, you need to churn out a mixed bag of video content to keep users hooked. Fortunately, the world of videos allows versatility in types of videos starting from About Us or Introductions to How-To Guides and Product Demos.
VideoCreek comes with a vast and expansive library of templates, royalty-free audio and video clips, free images, and soundtracks. With this ammunition in your arsenal, you can continue using the same tool for producing an array of videos. So whether you are creating an explainer or editing a customer testimonial, VideoCreek should be your go-to app!
Maintain Visual Consistency
As your brand starts to gain traction, you will notice that it will travel all over the internet. Hence, the video that you posted on Facebook may make its way to Twitter or Instagram. How can you help the viewers, who have recently discovered your video, trace their path back to your brand?
The answer is – Visual Consistency.
Visual consistency involves the usage of set color schemes, typography, and branding elements to form an emotional connection with the user. For instance, if someone sees a white ‘f’ against a blue background, they know that you are talking about Facebook! Thus, you need to establish a brand presence through visual stimulation.
VideoCreek allows you to achieve this effect through templates! You can browse through some 3000+ handcrafted template to pick the one that fits your brand. Moreover, you can use the blank template to design one specifically for your business. Use these consistently in your intro to establish a visual brand.
Increase Your Social Media Reach
So, you have noticed that you have a solid reputation over Facebook. But what about Instagram or LinkedIn? Maybe it is time to divert your attention to other avenues containing untapped potential.
VideoCreek contains preset video ratio and other settings that make your video content more favorable for the platform. So, all you need to do is carry out basic research on these settings and simply select them on the dashboard while creating the content. Most importantly, VideoCreek is compatible with leading social media platforms, which ensures that your video is up to the community guidelines and media posting standards.
In fact, you can explore even the pre-made templates and other video elements on the basis of categories such as “Facebook Story” or “IGTV” and so on to sort and filter out the templates.
High-Quality Video Production
Are you operating out of a garage but want the world to know that you are a shining enterprise? The best way to maintain this facade is through high-quality videos! However, it is often assumed that producing high-quality video content will dent your budget.
Fortunately, VideoCreek can come to your rescue. VideoCreek supports the creation of 1080p videos. So you can export your videos in high-definition to offer a premium viewing experience to all your clients.
Repurpose Existing Content
As your brand begins to grow, you are expected to maintain consistency while posting video content. However, it is next to impossible to generate new ideas or topics that can inspire video creation. In this case, converting existing blogs or posts into video can be a smart adaptation to meet these demands.
VideoCreek allows users to convert their articles into videos for a compelling storytelling effect. You can choose from a variety of templates containing stock images and video clips that will fit perfectly against your text. Through this move, you make your existing content more engaging without having to wrack your brains for more ideas.
The tool is perfect for your business if you post listicle content. However, it also brings other textual matter into a visual format. You can use the automated text-to-speech feature to add sound to your video without having to record any audio!
Keep Improving Your Video Content
If you want to get the best out of your video marketing strategy, you need to learn, unlearn, and relearn. For this reason, you will have to measure KPIs and other metrics associated with your video content. Capture metrics such as play rate, drop-off point, click-through rates, engagement rate, etc. to see the performance of your video. Work on these aspects and experiment with other creative inclusions to make your video unique.
VideoCreek is powered by Artificial Intelligence (AI), which makes accurate suggestions and recommendations based on your preferences. As a result, you will spend less time exploring the various libraries and more time creating new and engaging content. Furthermore, it boasts of vast libraries of free to use content that updates and expands periodically. Hence, you will not be starved for options while working on VideoCreek!
Resultantly, you can publish test videos and capture the metrics to discover the winning combination for your video marketing strategy!
Your business may encounter scalability issues as it grows. However, VideoCreek can expertly handle the scalability challenges that may emerge in the video marketing sphere.
VideoCreek is a budget-friendly, customer-friendly alternative that you must seriously consider if you wish to boost your video marketing efforts. Considering that VideoCreek serves your long-term interests, switching to it right in the early stages can help your business soar!