Hosting MAMAs Will Boost Uganda’s Tourism Industry – Minister Kiwanda

With the return of Africa’s most prestigious and biggest music awards MTV Africa Music Awards (MAMAs), this time round happening in Uganda, Godfrey Kiwanda, the State Minister for Tourism, Wildlife and Antiquities is optimistic that it will be of great value to Uganda as far as promoting tourism is concerned.

Kiwanda, while addressing journalists at the event launch held at Mestil hotel, echoed that the awards will place Uganda in a top competitive level at the end of the ceremony.

“Tourism is a business and business is competition and to be able to compete, you have to be able to showcase what you have that beats other competitors. As government, we believe this collaboration with the MAMAs will be highly effective in upscaling our tourism sector especially now that we are badly hit by the Covid-19 pandemic that has really slowed down business in the industry,” Kiwanda said.

“We saw the MAMAs as a potential opportunity for us to be able to compete with the rest of the world by showcasing the different things we have,” he added.

In light to that, Kiwanda revealed that the decision to use MAMAs to promote Uganda and showcase its diverse reach cultures was reached by parliament and was passed as one of the effective ways to promote the Country the more.

“The awards being in Uganda is no mistake, we believe it was a right choice for all of us.”

Liliy Ajarova, CEO Uganda Tourism Board said, “we will be able to showcase to the World what really makes Uganda the Pearl of Africa with our unique features including, the longest river, the source of the Nile among others.”

Ajarova revealed that Uganda has been recognized with a safe seal for suppressing Covid-19 spread by the International World Tourism Association which is a huge credit to the tourism sector in Uganda and we should all be proud of that.


Kiwanda cited that, “The collaboration between the tourism sector and Mamas is of much value which not only comes with value for money, but more than just that.”

Kiwanda said the Mamas is not just only about music and artists, but will be able to promote different talents and Uganda as a tourism destination.

“We want to see how to promote Uganda beyond just music. This is a unique event all together, we are going to be moving with some of our big artists visiting our National parks, Murchison National Park, Bwindi Impenetrable park among others as we do a range of activities such as Gorilla tracking among others with some of the big names in the music industry in this World. Some of the shows will be held at the National parks among others and by so doing, the World will be seeing what we have got as a tourism destination,” he said.

Kiwanda furthermore revealed that the government of Uganda has heavily invested in the awards in terms of sponsorship.

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