Home of the Good Life Ready to Fly Solo

Fall is the perfect time to punch up your diet. The harvest season offers a bumper crop of delicious local produce, approved much of which is nutritionally dense, high in fibre and inexpensive, too. Embrace autumn’s bounty and kick-start your family menus with these dietitian-recommended superfoods.


Superpowers: “Squash is high in fibre, contains vitamin A, C, potassium, magnesium, and is tasty,” says Katie Antonutti, registered holistic nutritionist, of Toronto’s Nude Food Nutrition and Shape Health and Wellness Centres. And yellow and orange squash contain beta-carotene, a powerful antioxidant that may help protect the body against certain cancers.

How to enjoy them: Swap higher-calorie starchy food such as rice, potatoes and pasta for a serving of this high-nutrient, low-cal starch. Steam it, bake it, make a soup, or prepare it the way Antonutti does: quartered, brushed with butter, drizzled with maple syrup, dusted with salt, brown sugar, cinnamon and nutmeg, and then roasted in a 400F oven until golden brown.



Superpowers: “This root vegetable is rich in iron and potassium, and also contains niacin, vitamin C, folic acid and zinc,” says Antonutti. Weekend warriors, take note:A 2011 study by England’s University of Exeter, published in the medical journal Medicine and Science in Sports and Exercise, found that beet juice improved the athletic performance of competitive-level cyclists. The study suggests the nitrates in beet juice widen blood vessels, reduce blood pressure and allow more blood flow. In addition, they reduce the amount of oxygen needed by muscle tissue during activity.

How to enjoy them: This versatile vegetable can be eaten raw, juiced, steamed, roasted, or puréed into the classic borscht soup. Simplify beet prep by boiling whole beets until cooked, then bathing them in cold water: their skins will slide right off, which is much easier than peeling them raw.

Sweet Potatoes


Superpowers: “Sweet potatoes are high in beta-carotene, contain B vitamins, vitamin C, fibre and potassium, and are a great alternative to white potatoes because they’re a complex carbohydrate and do not spike your blood sugar,” says Antonutti.

How to enjoy them: Bake them in foil, make fries or hash browns, mash them, or slice them into wedges and then brush on some olive oil, roasting them with a dash of salt and paprika for extra kick. Leave the skins on to maximize their nutrients and fibre.


Superpowers: “Apples are a good source of fibre and are high in antioxidants. Eating apples is associated with a decreased risk of chronic disease including heart disease, asthma and some types of cancer. Apples are also high in soluble fibre, which can help regulate blood sugar and lower cholesterol,” says Stefanie Senior, a registered dietitian at Athletic Edge Sports Medicine.

How to enjoy them: They’re perfect for snacking on. “A medium apple is just 72 calories, and can keep you full between meals, especially when eaten with a protein source for a complete snack. Eat it with nuts, low-fat cheese or yogurt,” says Senior. Whole apples provide fibre than applesauce.

Brussels sprouts

Superpowers: “Cruciferous vegetables like Brussels sprouts are high in vitamin A, and also contain vitamin C, folic acid, fibre, potassium and iron,” says Antonutti.

How to enjoy them: Antonutti recommends baking them, chopping raw sprouts into a salad or steaming them (this maximizes their cholesterol-lowering benefits). Or elevate this humble peasant vegetable by halving each sprouts, then sautéing the batch in a cast-iron pan with chunks of thick-cut bacon.
The United States Agency For The International Development USAID –funded afford health marketing project will conclude in September 2014 as planned, for sale while the Uganda Health Marketing Group (UHMG) will continue to promote a good life for all Ugandans.


Kim Burns Case-Resident management advisor-AFFORD(L), pharm Emily Katarikawe-MD UHMG(2L), link Leslie Reed – USAID Mission Director(2R) and UHMG Board Chair, Dr Twaha Kigongo Kaawaase(R) plant a tree to launch Uganda Health Marketing Group’s new strategic plan duri

During an event held in Ntinda at the UHMG offices recently, AFFORD celebrated one years of success and UHMG officially launched its second strategic plan for the period 2014-2019.


The AFFORD Project established UHMG, popularly known as the home of the good life, in October 2006 as the USAID-funded effort to market health products and services and to promote healthy lifestyles across the country.


Since then, the Good Life has become a household name and recognized brand. Through AFFORD support; UHMG has produced some of the most memorable health communication campaigns in Uganda, including the Good Life TV Show and mass campaigns including “Get off the Sexual Network”, “Smart Choices” and GeNext”.


These campaigns are thought to have reached more than 78 percent of Ugandan adults with health advice to improve lives.


UHMG has also marketed the country’s most popular family planning brands-Pilplanplus, Injectaplan, and Protector Condoms—and introduced a line of additional affordable health products such as condom “O”, AquaSafe, RestORS and ZinKid.


Since 2007, UHMG says it has sold more than 53 million Protector condoms, making it the most popular brand of condoms in Uganda.


The protective benefit of UHMG’s cumulative sales of family planning products and services since its inception is equivalent to preventing unintended pregnancies for a full year among 6 million women.


UHMG also supports a network of private clinics known as Good Life Clinics located countrywide, which provide good qualify family planning, antenatal care, malaria treatment and HIV services. Over the past four years with AFFORD support alone, these clinics have provided over 1 million malaria tests, HIV counseling and testing services for more than 530,000 men and women, and services to over 100,000 new family planning clients.


The AFFORD project is a 9-year project funded by USAID and managed by the Johns Hopkins Bloomberg School of Public Health Centre for Communication Programs (JHU.CCP).


The 72 million dollar project started in 2005 with the aim of establishing an indigenous social marketing organization that will sustain activities after the closing of the project.


“UHMG has grown into a nationally organized social marketing, warehousing and distribution resource. In the beginning, all our funding came through the AFFORD Project. Over the past five years, we have diversified funding such that we are no longer dependent on AFFORD,” stated Emily Katarikwe, UHMG Managing Director, after unveiling the organizations new five-year strategic plan.



“Thanks to the support we received from AFFORD and USAID, we are a strong and going concern, and will continue promoting the Good Life long into the future.”

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