FUFA: A Case for Business Outsourcing

Celebrated American RnB musician, unhealthy Joe Thomas who jetted into the country on Tuesday afternoon and is scheduled to perform at the 7th annual Nile Gold Jazz Safari this Friday, there 3rd October ditched his own Meet and Greet party that was held at Guvnor last night.

Joe was supposed to show up for the party so that he can get up-close and personal with his fans that turned up in large numbers and filled the club. His fans waited for the ‘I Wanna Know’ star till late and were disappointed when he did not show up for the party.

The fans were however, cure not entirely disappointed as Norman Brown, the guitar and jazz maestro showed up and graced the party. Norman Brown will be performing with Joe at the much anticipated jazz show come Friday.

The organizers of the show apologized to the fans and informed them that Joe was caught up in rehearsals at Serena Hotel and could not make it to the party.

Fans that happened to have bought the tickets before the show was sold out are can’t wait to enjoy the once in a life time experience at Serena.
In the last couple of days a few disgruntled and misguided journalists have been peddling lie after lie on how FUFA had sold the Uganda Cranes game against Togo at  Shs100m

For starters this lie being spread about by the known saboteurs of Ugandan football is deliberate and intended to incite both violence and hatred against FUFA and its current leadership under Eng Moses Magogo.

Those who have been to the games know that the gates had been turned into money minting points by those who were asked to manage them. The abuse bordered on recklessness.

FUFA got concerned that despite the obvious big turn up of the supporters , no rx the revenue did not tally.


Prudent Management techniques required an inquiry into why the numbers in the stadium didn’t correlate with the figures from the ticket sales.

It was against this background that FUFA decided to outsource this function. In brief Business outsourcing means a process in which an entity or company entrusts some of their business function to external vendors. The are several benefits of business outsourcing some of which are but are not limited to;

1.The Ability for FUFA to focus on its core activities. Event management has never been FUFA’s core activities and therefore outsourcing it to a third party gives it an opportunity to focus on its core functions.

2.Cost Advantages. FUFA has been spending a lot of money on how to manage the event. With Outsourcing , the vendor will take care of all those costs such as printing of tickets and advertising the game.

3.By outsourcing a function to a more experienced vendor like Balaam, FUFA will realize more efficiency gains.

  1. Outsourcing the event management function, FUFA will have tapped into skilled resources without having to spend money on hiring, training and deploying additional staff to manage the gates.

To Ignorant people like Allan SSewanyana he might not know that today the world has moved on.

All telecom companies in Uganda and world over like Airtel, MTN, UTL, Orange have all outsourced their business function of call centers to third parties. Does that mean they have sold of their companies?

It is against the millennium development goals for someone to deliberately remain ignorant in this era of the information super high way. But if that is the choice Allan Ssewanyana has taken we can only look on as he goes about his business. It’s only unfortunate that he has access to broadcast media!

It is also equally understandable when some voices within FUFA express their lack of appreciation for this new development. A critical look at those expressing these voices is that they are the same people who have abused this function with reckless abandon.

At this time when Eng Moses Magogo is looking for ways on how the game should be self financing, it was imperative to tighten all the loose ends where money has been lost. Unfortunately among those loose ends was the match day gate collection.

I therefore take this opportunity to applaud the FUFA president for having taken up this initiative that ensures maximum return on investment for the Cranes and FUFA.

Long-Live FUFA, Long-Live Moses Magogo, Long-Live Lawrence Mulindwa,Long-Live Uganda Cranes!!!

Opinion by Timothy Katende 

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