Dairy farmers and producers have been advised to improve on their levels of innovativeness for better products.
In Uganda, Dairy farming is one of the major economic activities, occupying most of the parts in the South Western, Central and North East of the land locked nation.
In 2012, a report from the Dairy Development Authority (DDA) revealed that the annual national milk output is at 1.8 billion liters.
Recent reports can confirm that the National Milk Volume is at 2.5 billion liters annually.
The above volume can increase, according to experts; if at all the level of innovation in Uganda is increased.
“It has been innovation throughout the dairy industry which has helped to boost production and increase returns to farmers,” noted Dr. Rose Okurut, the Assistant Commissioner Animal Health in Ministry of Agriculture.
Okurut was speaking during the re-branding of Fresh Dairy, where the company launched its new yoghurt products at Serena Hotel in Kampala.
“It’s through getting new ideas and putting them into practice that will lead to increased production.”
Okurut revealed that 80% of the milk produced is marketed, of which, the 37% of that portion is only processed.
Joseph Awino, the general Manager sales and Marketing at Fresh Dairy commented that it’s innovation which is the best way of managing the growing number of customers in the industry today.
On the day, Fresh Dairy re-branded all its yoghurt in a bid to reach the customer satisfaction and needs.
The newly re-branded Fresh Dairy Yoghurt include: Mango, Strawberry, Vanilla, and Plain with Mixed berries as the latest addition.