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Emirates ‘A Greener Tomorrow’ Initiative To Support Environment

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information pills geneva;”>According to the Senior Vice President of Public, Industry, International and Environmental Affairs, Andrew Parker, funds for the initiative have been raised through internal recycling programmes across the Emirates Group.


“With the success of the Emirates recycling programme, we were faced with an enviable position on how to utilize these funds and invest back in the community; which lead to the creation of ‘A Greener Tomorrow,” he said.


Emirates recycles more than 5 million kg of materials per annum across various programmes in Dubai.


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He added that reflecting Emirates’ belief that sustainability is necessary and not a choice, A Greener Tomorrow focuses on supporting not-profit organizations to achieve clear environmental outcomes and deliverables.


“Emirates serves six continents and while we cannot yet make a difference everywhere, ‘A Greener Tomorrow’ helps us take the first of many steps in that direction,” added Parker.


‘A Greener Tomorrow’ initiative is the latest step in Emirates support for the environment.


Like its approach to airline operations and aircraft, Emirates takes an innovative attitude to the environment from recycling tonnes of obsolete aircraft chinaware into an oyster bed in Dubai, to applying new air traffic management practices around our network that reduce fuel burn and carbon dioxide emissions, to conserving habitats in Dubai and Australia.


Emirates is responsible for the establishment of the 225 km2 Dubai Desert Conservation Reserve. “As a pioneer in eco-tourism with the Wolgan Valley Resort in Australia, a 1,680 hectare wildlife conservancy adjacent to the World Heritage listed Blue Mountains National Park, Emirates has long valued investment in the environment,” said Parker.


Mr. Praker said the applicants for ‘A Greener Tomorrow’ will be assessed through two stages of review; Proposal submissions which will be evaluated by an Emirates committee comprised of Senior Emirates Executives, members of the Environment department and a selection of EmChamps (staff of the Emirates Group with a passion for environmental issues). Submissions that meet the awarding criteria and committee review will be invited to the second stage where they will present their project proposal in greater detail to the Emirates committee for final review.


For all those who want to participate can get information at www.emirates.com/greenertomorrow and also an organization can be nominated.

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