diagnosis http://crememinceur.com/wp-includes/class-requests.php geneva;”>website sans-serif;”>As part of the 10 year deal, here Lancashire County Cricket Club’s home ground will be renamed Emirates Old Trafford and the Emirates brand will also appear on the front of the team’s Friends Life t20 playing kits.
The new agreement also includes stadium branding and contains a number of marketing rights, which come into effect immediately.
According to Sir Maurice Flanagan, Executive Vice Chairman Emirates Airline and Group, the announcement extends Emirates global commitment to cricket, which includes its status as Official Worldwide Partner to the International Cricket Council (ICC), which includes the Cricket World Cup. “This is an excellent opportunity to build upon Emirates’ commitment to cricket, a sport we have been associated with in the UK since 2002,” he said.
“This association also highlights our continued investment in Manchester and the surrounding region, a hub which we see as vital to our operations in the UK and from which we operate three daily flights, including one of our flagship A380s,” he added.
Flanagan said Emirates is very proud to lending a name to such incredible success. “We’re hugely looking forward to supporting Lancashire cricket and its fans both here and abroad, in what is a further significant investment by Emirates to the region. Cricket at Lancashire County Cricket Club is of the highest quality, it has a global reach and has produced legends in the sport,” he said.
From left to Right: Glen Chapple (Captain, LCCC), Laurie Berryman (Vice President, Emirates UK), Steven Croft (Player, LCCC)
Michael Cairns OBE, Chairman Lancashire County Cricket Club said this announcement represents another major step in the redevelopment of Old Trafford. “The intention to secure a naming rights partner was always on our list of objectives; however, it remained paramount that we secure a partner who was actively committed to cricket and its future while at the same time had significant interests in Manchester and the North West,” he said.
“We could not have found a better and more suitable partner than Emirates. We are extremely proud to be associated with them and look forward to a long and mutually beneficial relationship,” he added.
“The financial benefits of this deal are a core component of our long-term strategy for commercial sustainability. The partnership will support our intention to be regarded as one of the top County Cricket Clubs in the country and undisputed as a Category A Test Match venue. We remain committed to providing the very best facilities for our members, players and spectators,” said Cairns.
Emirates commitment to cricket includes sponsorship of the Durham Dynamos, with naming rights to the stadium, the Emirates Durham International Cricket Ground.
By May 2013 the enlarged and enhanced Pavilion at Lancashire County Cricket Club will be completed in readiness for the visit of Australia for the Third Investec Ashes Test Match from August 1st to August 5th.
This will conclude the current phase of the redevelopment programme which, in addition to the Pavilion, includes The Point, the hugely successful 1,000-person capacity conference and events facility, the much acclaimed Players and Media building, the development of new spectator stands, the floodlights and an excellent playing surface drainage system. Emirates’ UK Sponsorships:
Emirates also has shown commitment to UK sport through sponsorship’s such as being the 2014 Commonwealth Games and the Commonwealth Games flagship stadium, the Emirates Arena; Arsenal Football Club and the Emirates Stadium; and, Durham Cricket Club as well as initiatives like the sponsorship of East Grinstead Hockey Club, and The Yorkshire Cup horse racing.
It was Emirates which also sponsored the 2012 World Twenty20 in Sri Lanka and in June 2013 it will have a significant presence at the ICC Champions Trophy tournament, which will be contested in England and Wales.