Corporate companies envisage social responsibility as one of the avenues where they keep close to their customers but most importantly it is looked at as a chance to give back to the community.
The MTN Marathon has for years been a national event that is not only about running but a source of hope for many Ugandan given the fact that proceeds from the annual event have been used to cater for several needs of the less privileged.
Attracting over 30,000 participants, the marathon has grown from modest beginnings in 2004 and has evolved to become not only a national but a regional event with elite runners from neighboring countries taking part.
The 2018 edition comes bigger and better as the main funders MTN celebrate their 20th anniversary in Uganda.
Key among the changes includes a change in the run routes and addition of regional road races to give other areas of the country the feel of the coveted race.
The changes especially in the 42km marathon which is the longest has changed and rotates around the city Centre unlike in the past where it went through suburbs like Ndeeba, Katwe among others.
While explaining the changes in the routes, Timothy Masaba an administrator with Uganda Athletics Federation indicated that the new changes are for the better.
“We want to give it a feel of an international event and that is why the 42km marathon will rotate around Kampala unlike before. These are some of the considerations of qualifying it as IAAF qualifying event.” He said.
The regional races will be in three districts including; Mbale(Eastern region), Mbarara (Western Uganda) and Gulu(Northern Uganda). Mbale will have half marathon in the 10km and 21kms while Gulu and Mbarara will have 5 and 10kms.
While launching the 2018 edition at Nyonyi Gardens,Kololo on Thursday, MTN Managing Director Anthony Katamba said that the marathon has given them presence just like their slogan of Everywhere you go suggests.
“This year, it will be 15 years since we launched the MTN Kampala Marathon. It also marks this year when we significantly adjust the marathon as we aim for global status and improve the running experience for all participants.The addition of regional road races is also meant to indicate the presence of MTN, Everywhere you go in the country,” He stated.
Besides, the 42km category, the marathon will also include 5km, 10km run and 21 half marathon.
“From helping expectant mothers and resettling people displaced in Northern Uganda, relocating mudslide victims in Bududa to delivering clean water and improving sanitation in communities, proceeds from the Marathon have their humble impact to improve the quality of living.” Katamba added.
This year, the MTN Kampala Marathon will be held on 25th November 2018, starting at Kololo Independence grounds. This is an annual social responsibility initiative of the MTN Foundation in partnership with Vision Group, Stanbic Bank, Rwenzori Mineral Water and Spedag Interfreight.
3rd Nov – Mbale Half Marathon at Malukhu Sports Ground
10th Nov – Gulu Road Race at Pece stadium
17th Nov- Mbarara road race at Mbarara golf club
17th Nov- Wheel Chair Race(10km) at MTN arena
25th Nov- MTN Marathon at Kololo Independence Ground