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At the Press Conference held at MTN Headquarters on Wednesday, MTN Rwanda’s Chief Executive Officer, Ebenezer Asante said that the partnership with Rwanda Athletics Federation is a carefully planned part of their commitment to Rwandan athletics.
“We couldn’t be more excited about this partnership. We’re confident that working together, we’re going to create great value for our athletes and create a platform to help in youth development and talent detection.”
“This year our sponsorship package is worth Rwf53 million. We decided to invest in the Marathon because we see the importance and potential for this event to foster community participation and integration,” he continued.
The Kigali Peace Marathon began with the idea that sport could be a way of building peace and reconciliation in the aftermath of the 1994 Genocide against the Tutsi. Proceeds from this year’s participant registration fees will go to the Demobilization Commission to support the rehabilitation of former peace fighters.
The Rwanda Athletics Federation President, Jean Damascene Nkezabo, expressed gratitude to MTN for having chosen to partner with the Federation.
“We foresee a strong partnership with MTN that goes beyond just four years. We have also changed the name of the Kigali International Peace Marathon to the MTN Kigali Peace Marathon to reflect this.”
This year’s theme is ‘In the new world, we run together’.
“We believe that we are not just a mobile network, but we are a community. We use the togetherness spirit which binds all Rwandans as our call to action,” said Asante.
Registration has begun and will be done at all MTN Service Centers in Kigali. Participants will be able to register through MTN Mobile Money as another option.