Mbabazi Cautions Media On Sensationalism

sales geneva; font-size: small; line-height: 200%;”>While presiding over the 3rd East African Community and East African Business Council Media Awards gala dinner at Speke Resort Munyonyo last week, medical the Premier said the media fraternity must guard against challenges that compromise media integrity such as sensational reporting.

“Rather than inform, educate and entertain the public, some media get entangled in sensational reporting, lack of investigative journalism, political compromises and blackmail coupled with corruption,” Mbabazi said.

He further noted that the implementation of the East African Community Customs Union will be entering its 9th year on 1st January 2014, affirming that “the region is preparing to enter a single customs territory and is at the same time laying a foundation for its 3rd pillar of a single currency region”.

The Premier also observed that the East African Community Member states must be ready to marshal a strong political will and demonstrate readiness to cede some levels of sovereignty for the common interest of the regional integration.

“As we approach that period, the EAC will be challenged to achieve and demonstrate greater efficiency and effectiveness as well as more visibility of its activities, achievements and competitiveness in the region and beyond,” he added.


Mbabazi then commended the Governments in the partner states for creating an enabling environment that gives the media free speech in addition to fostering media expansion to exploit economic benefits of regional integration.

Speaking at the same occasion, the Secretary General of the East African Community, Dr Richard Sezibera congratulated the winners and also commended the media for the continued commitment to promote the East African Community agenda.

The journalists in the region were judged based on their stories submitted in the categories of health, environment, agriculture, education, politics and business.

Most entries came from Rwanda, Kenya and Uganda but journalists from Rwanda and Kenya emerged winners in most of the reporting categories.

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